AutoUncle stands out as a unique marketplace because it directs traffic directly to our website. This allows us to fully leverage each visitor, rather than losing them to interactions confined within the marketplace itself. As a result, we gain far greater control over the customer journey and significantly improve our return on investment.

Taking Control of the Customer Journey

Carla’s strategy centers around owning the full customer journey—from the first click to completed purchase. By bringing users directly to their own platform, Carla creates a branded, seamless experience that supports not just car sales but also trade-ins, financing, insurance, equipment upgrades, and service packages.

This approach gives Carla:

Greater control over user experience and data
Diversified traffic sources, reducing risk
Stronger brand recognition, as users engage directly with Carla rather than a third-party marketplace

Ultimately, Carla is moving away from marketplace-dominated environments where costs are high, control is limited, and performance tracking is often murky.

AutoUncle: A Strategic Growth Partner

AutoUncle supports Carla’s mission by acting as a traffic driver - not a gatekeeper. When users browse vehicles on AutoUncle, they are redirected to Carla’s website to complete their journey. This key difference puts Carla back in the driver’s seat, allowing them to:

Build direct customer relationships
Gather and utilize first-party data
Fully own the sales process

Andreas Gavatin values the frictionless collaboration with AutoUncle, noting their proactive and solution-oriented approach:

“Whenever we face a challenge or want to test new ideas, AutoUncle is quick to respond and eager to help.”

Special recognition goes to Katarina from AutoUncle, who has gone above and beyond in supporting Carla’s integration efforts—from enabling API connections to creatively pushing promotional materials live. Her resourcefulness and hands-on support have been instrumental in accelerating Carla’s success.