DMS PORTALS

Built-in pricing intelligence for every dealer you serve.

Bring market valuations, deal ratings and competitor listings inside your DMS — without sending dealers to a second tool. Stickier product. Fairer prices. More revenue per seat.

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inventory-dms-overview

WHY AGENCIES WORK WITH AUTOUNCLE
Dealers want everything in one place. Be the one place.
Adding live valuations is the kind of feature that makes a DMS impossible to leave — and turns a flat seat fee
into a growing add-on revenue line.

01

One workflow, no second tab

 

Dealers don't want to leave the DMS to look up a price. Embed live market valuations next to every car in stock — in the appraisal flow, in the pricing module, in the trade-in module — and they never need to.

 

 

02

Stickier product, higher ARPU

 

Layer AutoUncle valuations on top of your DMS as a paid add-on — the same way our partners in the Nordics do — and turn a flat seat fee into a growing revenue line. Dealers pay more, and they're harder to win away.

03

A third-party voice your dealers actually trust

Telling a dealer their car is overpriced is hard. Showing it through an independent platform — with comparable listings nearby and an estimated sales time — is a different conversation. Especially in markets where consumers already know AutoUncle by name.

 

 

04

A backpack tool, not a competitor

 

AutoUncle doesn't build DMS software. We bring complementary assets — valuations, market trends, even consumer traffic — and split commission where it makes sense. You stay the platform. We power the data.

 

 

Article: Partner Case

Used car valuations in real time: bee2link group Italia and AutoUncle serve dealers.

AutoUncle's integration with Tcar, bee2link group Italia's management platform, allows automotive data to be brought directly into daily operational flows. Read more >

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Tcar & AutoUncle partnership

WHERE IT FITS IN YOUR DMS
One API. Five modules it makes smarter.
Every workflow your dealers already use — appraisal, pricing, stock-aging, trade-in, listing — gets a market layer.

PRICING & REPRICING

Every car in stock, rated against the live market

Surface a "Great deal → Overpriced" rating on every inventory line. Refreshed daily across 14 countries. Dealers stop guessing — they price based on what the market is actually doing right now.

STOCK-AGEING

Turn a stale-stock list from a guess into a forecast

"Estimated sales time" tells dealers exactly how many days each car will sit at the current price — and how many days it would sit if they dropped €1,000. The data carries the conversation, not the salesperson.

TRADE-IN

One-click valuations the moment a trade-in lead opens

The salesperson opens the lead, the AU valuation is already there — market value, trade-in price, similar cars nearby. No extra tool, no waiting on a back-office reply.

MARKETPLACE DISPATCH

Pre-validate listing prices before they hit the portals

Catch overpriced cars before they go live and waste impressions. Catch underpriced ones before they leave money on the table. Hook the rating into your existing dispatch logic.

REPORTING

Pricing intelligence dashboards your dealers will actually open

Inventory health, days-to-sell forecast, price-position vs. local competitors — at the brand, branch and model level. Built on the same API.

YOUR USE CASE?

We've likely powered it before. Tell us what you're building and we'll scope an integration.

 

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price-rating-inventory
WHAT YOU GET BACK

Every data point your DMS modules need.

One endpoint, one response. Build pricing, stock-aging, trade-in and dispatch logic on top of the same payload.

what-you-can-do-with-data-api

Full schema and examples on the main API page.

A TEAM BUILT ON PROACTIVNESS, COLLABORATION AND TRUST

Get to know the enterprise team

Johan Frederik Schjødt: 

Co-founder and CBDO


Mario Kunz-Pfauch: 

Lead Strategic Accounts

Katarina Bonde Tökölyova: 

Lead Global Marketplace & Partnership CSM

Helle Klaris: 

Strategic Partnerships & Data Intergrity Lead

Let's talk
enterprise-team
CUSTOMER CASE

AutoUncle's price rating widget on autobörse.de

 

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CUSTOMER CASE

Facebook-logo-blue-medium-size-PNG FACEBOOK MARKETPLACE shows how the price of vehicles compares to others according to AutoUncle. 

Screenshot 2026-04-22 at 11.45.27

VISIT FACEBOOK MARKETPLACE
WHAT ELSE CAN WE DO?

A pan‑European extension to your team. We bring market context, product depth, and accountable delivery—backed by benchmarks across 10+ countries.

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Make your DMS the only tool your dealers need.

Why dealer management systems are embedding pricing intelligence

For most of the past decade, dealer management systems have competed on workflow breadth — how many of a dealership's daily tasks could be handled inside one platform. But the new competitive line is no longer about what's inside the system. It's about how smart what's inside actually is. Pricing intelligence powered by live market data has become the feature that separates a DMS that runs a dealership's back office from one that actually improves its bottom line.

The "one tool" mandate from dealers

Dealers consistently rank "everything in one place" as their top criterion when evaluating DMS platforms. Every time a salesperson or a buyer has to leave the DMS to look up a price, run a comparison, or check what a trade-in is worth, that's friction — and a reason to look for a different system at renewal time. Embedded valuations close that gap by surfacing the live market value of every car in stock directly inside the inventory, repricing and trade-in modules dealers already use.

A third-party voice your dealers actually trust

There is a fundamental difference between a DMS telling a dealer their car is overpriced and an independent platform showing the same dealer that ten comparable cars in their region are listed for less. The first is felt as criticism. The second is felt as data. By integrating a recognised third-party valuation source — one consumers themselves visit and trust — DMS platforms turn an awkward sales conversation into a self-evident one. Dealers reprice faster, hold less aged stock, and turn the inventory line into a steadier source of margin.

A new revenue line for DMS providers

Beyond stickiness, embedded valuations create a real commercial opportunity for the DMS itself. The most successful integrations are packaged as a paid pricing-intelligence add-on — sold to dealers on top of the base subscription — with a revenue share back to the data provider. The result is a feature dealers want to pay for, a margin lift on the existing seat, and a defensible reason for the dealer to renew. In a market where every DMS competes on the same base feature set, those few percentage points of expansion ARR are exactly where the next round of valuations will be won.